Le Retour des Autans. (Return of Southerly Winds) c1913.

by Simeon, Fernand

Horse-riding in the Park. Southerly Winds Return. Fashion c1914.
Tailleur et Robe d'apres-midi de Doeuillet. (Stylish Tailored Coats and Dresses for afternoon, designed by Georges Doeuillet) - with horse-riders in the park behind them.

Original hand-coloured pochoir by Fernand Simeon (1884-1928) for the Gazette du Bon Ton (Journal of Good Style), published in Paris in 1914 to illustrate the latest superior fashion worn in an appropriate situation.

Pochoir, the French word for stencil, was the labour-intensive method of illustration by cutting separate stencils for each successive application of watercolour by various brushes and tools to achieve the finesse and consistency of the detail and  colour. The finest illustrators of the day showed fashions by prominent French designers in Gazette du Bon Ton, published by Lucien Vogel in Paris between 1912 and 1925.

Size of page 24 x 19cm or 9.5 x 7.5 inches