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Pink Dress. La Robe Rose. Bon Ton c1913.

Pink Dress. La Robe Rose. Bon Ton c1913.

by Dammy, H. Robert

Rose-coloured Garden Party Dress by Jacques Antoine Doucet c1913. Toilette de garden-party de Doucet.

Rare original fashion pochoir (stencil) c1913 by H. Robert Dammy for La Gazette du Bon Ton (Journal of Good Style). Between 1912 and 1925 (with a break during World War I when the editor and many of the artists were called up for military service), the finest fashion illustrators introduced the latest fashions by prominent French designers. The latest fashion designs were painted within charming visual fashion 'narratives' that convey the mood of each style beautifully.

Gazette was an exclusive publication, with around 10 issues each year between 1912 and 1925. Although there were features on art, theatre, and other pursuits of the wealthy, the main subject was of course fashion. Between 8 and 10 full page illustrations, each done by hand were included in each issue. They were printed and each hand-coloured on thick vergĂ© paper, stapled into a similar paper cover, and each illustration was glued to a strip of paper to protect the stapled edge of the page. There were only 69 issues, and 573 different hand-coloured pochoir plates. From first publication these pochoirs were collected and framed - after all, not everyone could afford to buy the clothes. Annual subscription of 100 francs is over $US400 in today's money!

The portrayal of fashion by the pochoir method was perfected by skilful artists in France for these fashion illustrations, and pochoir, the French word for stencil, has been adopted worldwide to describe the labour-intensive process of cutting many separate stencils for successive applications of watercolour by hand.

Size of page 24 x 19cm or 9.5 x 7.5 inches

Stock Number: apGdBT13.7Price: $250.00