Les Belles Dames du Paravent. (with screen) Pochoir c1925

by Gazette du Bon Ton

Beautiful Ladies and Red Screen. Robes et Manteaux, de Doucet. (Dresses & Coats designed by Jacques Doucet (1853-1929).

Rare original double-size fashion pochoir with spectacular colour. This is a superb example of 1920s fashion from Gazette du Bon Ton (Journal of Good Style), published in Paris c1924-1925.

Gazette de Bon Ton was published by Lucien Vogel in Paris between 1912 and 1925 (with a break during World War I), and it was distributed by Condé Nast who owned Vogue magazine. The portrayal of fashion by the pochoir method was perfected by skilful artists in France, and this French word for stencil has been used worldwide since that time. Pochoir was a labour-intensive process, with up to 20 copper stencils cut for the hand-application of different layers of watercolour by specific brushes and tools to produce consistent detail of fabric and nuance of colour tone.

Approximate measurements of this double page: 24 x 38 cm (9.5 x 15 inches). Image, 16 x 31.5 cm (6.25 x 12.5 inches).