Tiens-toi bien! (Sit Straight!.. or Be Good!) Lovely Summer Dress by Cheruit. Pochoir artist Pierre Brissaud, for Gazette du Bon Ton, 1914. 

Original pochoir (French for stencil), coloured by gouache and watercolour, with different stencils cut in zinc for each colour. Published in Paris circa 1914 for La Gazette du Bon Ton illustrating the latest superior styles to introduce fashions by prominent French designers. 

Gazette du Bon Ton (the periodical for the well-to-do), was published by Lucien Vogel in Paris between 1912 and 1925 (with a break during World War I) and distributed by Condé Nast. Distributed in the U.S. as Gazette du Bon Genre, both titles translate roughly as Journal of the Good Style. Using the distinctive pochoir style, the latest fashions are shown - often in appropriate settings and sometimes with others also stylishly attired. The grouping of the people, their gestures and expressions all provided a delightful fashion narrative, and the (often humorous) captions added a further dimension to this lovely series of 1920s fashion studies. 

Size of page 24 x 19cm or 9.5 x 7.5 inches.